The new stadium naming thread

[stainrodisalegend]

Looks like there isn't all that to be earned from a brand name stadium then?

Unless perhaps something majory, like Sony or something.

Interesting article. One of the main reasons the experts make against Newcastle being able to generate big sponsorship money is a) its not a new stadium so will still be known by most people as St James's Park b) its not in london and c) the fans are kicking up a fuss. Hopefully none of those will apply to us.

[Popsysdad]

It can only be the 'New Loft' . Stick whatever company name in front of it you like!

[QPRDave]

My choice of name would be...............The Theatre.....not of dreams, but of pain.....where teams come and are dismantled limb by limb!! oooooaaaahhhahahaha:arr::arr:

[QPRDave]

Mittal Stadium

I think to maximise any marketing potential for a sponsor it needs to be a single word so people then call it by that brand, such as the 02, Emirates, Etihad etc..... examples such as The Sports Direct Arena dont have the same affect... yeah we're going down the Sports Direct...

W12 arena/stadium?

[C-Dizzle]

My choice of name would be...............The Theatre.....not of dreams, but of pain.....where teams come and are dismantled limb by limb!! oooooaaaahhhahahaha:arr::arr:

Or the boo and jeer stadium.

To put short the BJ stadium.

Lots of revenue from misleading naming

[ollyhoops]

Hoops City Stadium

[QPR Richard]

Interesting article. One of the main reasons the experts make against Newcastle being able to generate big sponsorship money is a) its not a new stadium so will still be known by most people as St James's Park b) its not in london and c) the fans are kicking up a fuss. Hopefully none of those will apply to us.

Yes, that article suggests renaming an existing stadium isn't successful but naming rights for a new one is. Totally agree with your comment about location. London is the world's top city and west London is the best part of it. I wouldn't be surprised if it is built with lots of restaurants and bars, like the O2. I know the council is keen to promote what they call the 'night time economy'.

[Del]

W12 arena/stadium?

The W12 would be catchy, but alas, i can't see the local council paying £m's to us for advertising one of their postal codes.....

[Del]

Yes, that article suggests renaming an existing stadium isn't successful but naming rights for a new one is. Totally agree with your comment about location. London is the world's top city and west London is the best part of it. I wouldn't be surprised if it is built with lots of restaurants and bars, like the O2. I know the council is keen to promote what they call the 'night time economy'.

I think bars / hotel / restaurant etc etc are givens. It's the only way to generate revenue from the complex all year round.

[stainrodisalegend]

Yes, that article suggests renaming an existing stadium isn't successful but naming rights for a new one is. Totally agree with your comment about location. London is the world's top city and west London is the best part of it. I wouldn't be surprised if it is built with lots of restaurants and bars, like the O2. I know the council is keen to promote what they call the 'night time economy'.

If they are keen to promote "the night time economy", Facto will be looking to get his paws on some of the action. He might want to move his operations from the east end to his spiritual home. should be plenty of demand for after market extras and gentlemens entertainments....

More seriously there is big scope for that. lets face it most of those kebab shops etc around the bush are dumps and havent caught up with all the rich folk moving west from notting hill etc. have thought for years the club was rubbish at maximising revenue. i always seem to be starving at a match because being in a hurry to get there i dont get a chance to eat but when you arrive you face a long queue for a rat burger. better facilities/ shops etc wd make it much easier for dads like me to get the kids to come and make it more of a day out.

[QPRDave]

The W12 would be catchy, but alas, i can't see the local council paying £m's to us for advertising one of their postal codes.....

oh yeah no money in that is there... i'll try harder next time!

[qpr]

Air Asia Arena - The AAA

[QPRDave]

Air Asia Arena - The AAA

catchy!!!..... the triple A

[Ginger Ninja]

How about just plain old White City?

[C-Dizzle]

How about just plain old White City?

I like it but as many have said on here about naming rights giving revenue. I would like a stadium not named after a product, but it seems to be the done thing at the minute.