The new stadium naming thread

[Del]

Yes, that article suggests renaming an existing stadium isn't successful but naming rights for a new one is. Totally agree with your comment about location. London is the world's top city and west London is the best part of it. I wouldn't be surprised if it is built with lots of restaurants and bars, like the O2. I know the council is keen to promote what they call the 'night time economy'.

I think bars / hotel / restaurant etc etc are givens. It's the only way to generate revenue from the complex all year round.

[Del]

W12 arena/stadium?

The W12 would be catchy, but alas, i can't see the local council paying £m's to us for advertising one of their postal codes.....

[QPR Richard]

Interesting article. One of the main reasons the experts make against Newcastle being able to generate big sponsorship money is a) its not a new stadium so will still be known by most people as St James's Park b) its not in london and c) the fans are kicking up a fuss. Hopefully none of those will apply to us.

Yes, that article suggests renaming an existing stadium isn't successful but naming rights for a new one is. Totally agree with your comment about location. London is the world's top city and west London is the best part of it. I wouldn't be surprised if it is built with lots of restaurants and bars, like the O2. I know the council is keen to promote what they call the 'night time economy'.

[ollyhoops]

Hoops City Stadium

[C-Dizzle]

My choice of name would be...............The Theatre.....not of dreams, but of pain.....where teams come and are dismantled limb by limb!! oooooaaaahhhahahaha:arr::arr:

Or the boo and jeer stadium.

To put short the BJ stadium.

Lots of revenue from misleading naming

[QPRDave]

Mittal Stadium

I think to maximise any marketing potential for a sponsor it needs to be a single word so people then call it by that brand, such as the 02, Emirates, Etihad etc..... examples such as The Sports Direct Arena dont have the same affect... yeah we're going down the Sports Direct...

W12 arena/stadium?

[QPRDave]

My choice of name would be...............The Theatre.....not of dreams, but of pain.....where teams come and are dismantled limb by limb!! oooooaaaahhhahahaha:arr::arr:

[Popsysdad]

It can only be the 'New Loft' . Stick whatever company name in front of it you like!

[stainrodisalegend]

Looks like there isn't all that to be earned from a brand name stadium then?

Unless perhaps something majory, like Sony or something.

Interesting article. One of the main reasons the experts make against Newcastle being able to generate big sponsorship money is a) its not a new stadium so will still be known by most people as St James's Park b) its not in london and c) the fans are kicking up a fuss. Hopefully none of those will apply to us.

[stainrodisalegend]

Maybe not, but remember, this isn't going to be just a football stadium, but a major music venue as well I think.

Exactly, they will want to make the stadium a brand in its own right (no coincidence beard ran the O2). Football will prob amount to less than half the revenue. They will want something that sounds cool to people who dont give a monkeys about football. We cant as a fan base have it both ways, of wanting massive investment (£180m for new stadium, according to The Times) and at the same time get all Newcastle Utd about it and start complaining about a name change.

[C-Dizzle]

Apple, free iPhone covers for all!

[Del]

Mittal Stadium

I think to maximise any marketing potential for a sponsor it needs to be a single word so people then call it by that brand, such as the 02, Emirates, Etihad etc..... examples such as The Sports Direct Arena dont have the same affect... yeah we're going down the Sports Direct...

[QPR Richard]

Looks like there isn't all that to be earned from a brand name stadium then?

Unless perhaps something majory, like Sony or something.

Maybe not, but remember, this isn't going to be just a football stadium, but a major music venue as well I think.

[QPR Richard]

The KinGfisher stadium is my Guess

Actually, that's not a bad guess. I'm sure I read something a while back that Lakshmi Mittal had something to do with them.

[C-Dizzle]

Looks like there isn't all that to be earned from a brand name stadium then?

Unless perhaps something majory, like Sony or something.